story board (under construction)

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iconic-ness-story-board-01.jpg

Storyboard talks about contemporary notion of iconic ness and how although a new tower maybe 'grander', taller or more expensive ad therefore 'iconic', as other towers spring up and multiply, the iconic ness becomes dilluted until what's left is another generic office typology. The new typology lines waterfronts and strips generating a continuous uniterrupted surface pattern of concrete and window. "Project Supersurface" pushes the continuous homogeneity, washing out all detail until what's left is a masterplan of smooth thin strips that stretches to the horizon.

 

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This page contains a single entry by Rebecca Harral published on May 18, 2009 3:18 PM.

zoomed out - layers of the generic was the previous entry in this blog.

Superstudios storyboards is the next entry in this blog.

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