Reworked MANIFESTO

We condemn the ICON;

We condemn ALL ICONIC ARCHITECTURE;

And cannot be silent anymore!

We have no other choice then to finally stop the frivolous use of the icon.

Iconic brands, iconic images, iconic objects, iconic people, iconic events, iconic buildings, iconic cities, iconic everything.

To forever stop this misuse of the Icon and define what actually IS A TRUE ICON and what IS NOT, there is no other way then to go back to its origin.

An EIKON is the visual manifestation of what is not there anymore.

Its presence is a medium that enables the veneration towards the absent, not towards the object itself.

It is referential towards a belief, towards ideas, feelings, memories which it evokes in us.

It rewards its veneration.

Our contemporary, commercially infested ICON completely turns its meaning around:

An ICON is the visual manifestation of what is there.

Its presence enables the veneration of itself; it is the pure manifestation of commercial desire towards the object that has no meaning beyond itself.

It is always impermanent, just a passing fad, a new ICON will replace the prior one as if the former never existed.

We condemn the ICON;

We condemn ALL ICONIC ARCHITECTURE;

The Eikon is our new dogma;

And therefore the architectural Eikon is what we want.

To become an Eikon a building has to go through the state of being an IDOL.

To become an IDOL the architecture has to offer a spectacular event that makes you become part of a unique collective experience.

An event that engenders an altered state, the unfamiliar, the unexpected, the extraordinary, the impressive, the exuberant.

The building becomes an Idol when it is respected and admired for the collective emotions that it is offering.

The IDOLs destiny is to be impermanent; its impermanence is a consequence of its own success.

ICONS will be emerge soon. They will force the Idol in a state of obsoleteness for its unwillingness to become an ICON as well.

The Idol finally becomes an EIKON

The form will enable the veneration of the event that is no longer there.

The Eikon will refer and evoke the spectacular event and reward for its veneration.

We condemn the Icon;

We condemn ALL ICONIC ARCHITECTURE;

We praise the spectacular event.

We praise the ephemeral emotions.

We praise the Idols decision to become an Eikon.

We praise obsoleteness.

We praise absence.

We praise form as representation of the event.

We praise the arrival of the Eikon.