MANIFESTO

We condemn the ICON;

And cannot be silent anymore! The frivolous use of the icon has to stop.

Iconic brands, iconic images, iconic objects, iconic people, iconic events, iconic buildings, iconic cities, iconic everything.

To forever stop this misuse of the Icon and define what actually IS A THRUTH ICON and what IS NOT there is no other way then to go back to its origin.

EIKON:

Eikon means the visual manifestation of what is not there anymore.

Its presence is a medium that enables the veneration towards the absent, not towards the object itself, it is no veneration towards matter.

It refers to something, takes you somewhere beyond itself and is the visual representation of taht.

Our contemporary, commercially infested meaning of ICON completely turns its meaning around:

Icon means the visual manifestation of what is there.

Its presence enables the veneration of itself; it is the pure manifestation of commercial desire towards the object.

It only refers to itself and has no meaning beyond itself.

We condemn the Icon;

We condemn the object pointing to itself;

And we condemn all veneration towards matter.

The Eikon is our new dogma;

And therefore the architectural Eikon is what we want.

To enable the possibility of architecture to become an Eikon it firstly has to move from being solely a building to being an IDOL.

Idol means the possible pre stage of Eikon.

To become an idol the architecture has to be a spectacle.

A spectacle that induces a heightened state that can only be experienced in the flesh.

That makes you become part of something greater than yourself.

An event with magical possibilities, one that inspires awe, that turbocharges the everyday, that engenders an altered state, that makes the familiar become unexpected, the ordinary become extraordinary, a visceral experience.

Since we experience architecture through form and event, form is the visual manifestation of the event itself.

Therefore ones the event becomes obsolete, the form is the representation of it and opens the possibility to the Idol to cross over to the state of Eikon.

The form will enable the veneration of the event that is not there anymore.

It will refer to the spectacle and your experience of it and take you somewhere beyond itself.

The Eikon will reward you for your veneration.

We condemn the Icon;

We condemn the object pointing to itself;

And we condemn all veneration towards matter.

We praise the spectacle.

We praise form.

We praise absence.

The Eikon is our new dogma;

And therefore the architectural Eikon is what we want.

All power to the octopus! hahaha