Intent

I am not trying to create/design the NEW ICONIC.

I am rather making a critique on all this iconic NONSENSE.

The problem is that the iconic reinvention is a pure marketing strategy to in the end sell more.

Therefore whatever the new iconic will be, it is condemned to just be a passing fad, because the new iconic will replace the prior one as if the former never existed. Thus meaningless.

Therefore it doesn’t really matter if the NEW ICONIC is:

-form

-context

-emptiness

-marble

-the component

-white

-flatness

-curvature

-the hybrid between shopping mall and museum

-a island formed in the shape of a pineapple

-aura

-wood

-oval windows

-whatever

-…

It will not make any difference, because they are all subjected to the commercial economic realities and are completely interchangeable. They will be consumed by the market in a rush and then discarded without any mercy.

Therefore the only way to create a “truth icon”, if there is no way to bypass doing one, is to make it be completely unrelated from the economic market.

Obsoleteness.

The Ruin.