Manifesto update...

Architecture has been seducing positions of power for centuries, allowing those who would dream to design a world that they want.  Creating 'iconic' buildings that ultimately suggesting a vision, a future that they want to project.   Today this has been diluted through the overuse of 'iconic' projects that are presented in the branded cityscape, all of which are competing for attention, grabbing at our conscious and subconscious all trying to persuade, manipulate and re-educate.

Propaganda is the deliberate systematic attempt to shape perceptions by appealing through emotion to the intellect of an individual to achieve a reaction.  Creating strong feelings, affecting opinions, directing behaviour towards the desired goal of the propagandist.  Propaganda has branded and defaced the cityscape thorough goals of corporate capitalism primarily stuck in a single dimension and has become the 'white noise' that surrounds us.  Bombarded with one liner propagators that are having less impact upon its hardened audience.

Architecture is the ultimate instrument for this action as it achieves physical visions of dreams, it is the formwork in which we spend our lives, thus having the ability to have a direct influence upon us.  Architecture as Propaganda has the ability to affect an audience large enough for the 'iconic' to truly become into being.  Underestimating and losing the politeness that has begun to surround the subject, the iconic can truly become forced upon its audience.

The propaganda model: Atlas

For the 'iconic' to come into being, though Architecture as Propaganda is should approach on its audience through three planes: Space (a direct influence though its interaction). Body (a direct approach through intimate connections). Psyche (an in-direct influence through subconscious suggestion).